In addition, we hope our offer can win over many new customers”, says Ellen Fries, Head of Marketing and Professional Service.īirthday surprises and several debuts: MPG&E Attending opti 2020 is very important to this contact lens manufacturer: “We want to present our portfolio of products and services to a broad audience and of course stay in touch with our existing customers. A special service to top things off: An app simplifies the communication between fitters and contact lens wearers. It constitutes a comprehensive concept on myopia management that comprises three product groups and is rounded off by fitting software. In the spring of 2020, Menicon will launch the Bloom™ Myopia Control Management System in Germany, Austria, and Switzerland and plans to introduce this at opti 2020. Menicon is the only company in the world that offers both ortho-k as well as soft contact lenses specifically approved for controlling myopia in Europe. Having in-depth and personal conversations with customers is particularly important to Dieter Muckenhirn, CEO of Hecht Contactlinsen GmbH: “The sense of security of resorting to tried-and-tested ways, embarking on new paths together – this results in an inspiring collaboration that we want to initiate, expand, or maintain at opti.” With the innovative myLIFE concept, Hecht enables contact lens fitters to build on their expertise and offer optimal care for children and teenagers. The company will also be discussing contact lenses that prevent short-sightedness. A software calculates the initial suggestion for individual seefree® lenses before the contact lens fitter can select and optimise the rear ortho-k surface. The special feature of these lenses is their fitting. Hecht will come to opti 2020 with full luggage: seefree®, a one-of-a-kind ortho-k product, is just one of the products they will be introducing to the trade visitors in Munich. opti is the meeting point for all specialist traders, making it an incredibly important networking platform”, says Jérôme Kuzio, Head of Marketing DACH at CooperVision, looking ahead to opti 2020. We are a partner for stationary traders and will continue to support them with the most innovative and varied product portfolio on the market. “By exhibiting at opti 2020 in Munich, we want to reinforce our strategic orientation. This entails integrating contact lenses into the retail store in such a way that the product, invisible to consumers in the past, becomes visible and tangible in a completely natural and emotional way. On top of this, the company is presenting the concept of an integrated shop system for the first time. With CooperVision advantage™, CooperVision is offering its customers a comprehensive package of marketing tools. We would like to introduce you to five companies that will be presenting their new products to opti 2020 visitors in Munich at the start of the year.ĬooperVision plans to prove its expertise on a number of different topics at opti 2020: In addition to the improved clariti® 1-day lens range, the company will discuss the growth and solution potential in the area of dropout, in line with its future communication approach “In the blink of an eye”. Nowadays, contact lenses constitute a popular visual aid and an equivalent alternative or addition to glasses. Hall C6, which serves as the entrance to opti 2020 and can be reached through the Entrance North-West, will accommodate 25 exhibitors focusing on the topic of contact lenses and contact lens supplies.įreedom of movement and stylish independence: Having shed their image as hard-to-use and unpleasant-to-wear products, modern-day contact lenses offer numerous benefits for over three million people around the world. Technical innovations in terms of contact lens material or performance: At opti, taking place from January 10 to 12, 2020 at the Fairground Munich, trade visitors can discover all of the new developments on the market.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |